Thursday, November 22, 2007

Giving While Getting...A Good Start to the Holiday Season

A woman by the name of Ramona Russell has come up with an ingenious idea to honor her sister, Liz, who was recently lost to cancer. She has created a website,, that promotes products and companies that contribute a portion of their sales to charitable organizations. She calls it "retail philanthropy". As if shopping weren't great already, now you browse her site by cause or product and link to a charitable company to make your purchase, all the while knowing that your dollar is going to make a difference in the world. Her mission is to "build a bridge between compassionate consumers and concerned companies in order to improve the world around us". What an awesome idea...and now we're honored to be a part of Ramona's site, since one of our major company missions is to give back by supporting Kiva (read more about our mission here: Check out Ava's Closet tees on Uptown Liz at